In the Spring of 2012, the UK was gripped with Olympics fever and we helped HPE with a sales incentive for their Technical Services Group (TSG) managers. Although usage rights on the ‘London 2012’ brand were strictly limited to approved sponsors and suppliers, we nevertheless managed a project with a very definite Olympic Sports theme.
As part of the incentive, that ran throughout the duration of the London 2012 Olympics, these ‘elevator pitch’ cards were designed and printed, and packaged to resellers to assist in selling Technical Services to their customers.
Running in parallel was a similarly branded incentive website where TSG managers could log their sales and compete for awards. At the end of the incentive, I filmed and edited an ‘awards ceremony’ where the winners were announced.